The MTA conducts an ongoing survey among incoming international tourists visiting Malta to collect information on their demographics, travel behaviour, and pre-, during- and post-travel experiences. These insights support the prioritisation of marketing and product development initiatives and help segment tourists into distinct groups, enabling more tailored marketing, product design and communication.

The National Statistics Office publishes official monthly statistics on the performance of inbound international tourism to Malta. Key indicators by source market include inbound tourist volumes, guest nights and expenditure, together with other socio-demographic indicators. The dashboard provides access to time-series data, enabling users to compare trends over time.