The AI Tourism Platform aims to centralise tourism data, making it easier for interested parties to access information and gain a more holistic, dynamic view of Malta’s tourism performance.

As the main provider of official tourism statistics, the National Statistics Office is a key collaborator in this project. Inbound tourism data published by the National Statistics Office is made available through an interactive dashboard.

The MTA, through its Research Unit, conducts various studies to analyse tourism performance. One of its main sources of information is the Traveller Survey, which provides a detailed profile of tourists visiting Malta. Insights from this survey are presented through an interactive dashboard, enabling users to explore traveller profiles by source market and motivational segment.

The AI Tourism Platform was developed by the Malta Tourism Authority in collaboration with the National Statistics Office (NSO), with funding from the Malta Digital Innovation Authority (MDIA).